Noelle Starzynski, wine marketer extraordinaire, joins me on the podcast this week. She is perhaps best known for her work with Lakeside Cellars in Osoyoos, BC where she has been working for the past 5 years helping to build their brand and hospitality program. I first met Noelle in the middle of the last decade and we have been running into each other at various events and stores ever since. We didn’t see much of each other during the pandemic of course. Events started back up just as I was getting this podcast started last year but was only recently able to follow through on her threat to make an appearance on it, which happened right before I was to set off to Ontario a couple of weeks ago. It’s a fun conversation filled with mystery wines (including a beautiful Ferox Merlot from Virgil, Ontario) and excitement. Clearly, we had lots of things to talk about.
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