Social Media is Dead

Wine and social media used to be a classic pairing. Wine enthusiasts found an outlet for their passion and generously shared their experiences on social media platforms like Twitter and Instagram to share with their friends and learn about others’ experiences at the same time. But something has changed. Is social media still the place for wine lovers to congregate? Is it a constructive and beneficial element in our lives? 

This podcast is an exploration of social media as I’ve been observing it in 2023, after 15 years of taking part in it. 

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Author: Luke W

Luke Whittall has worked in cellars, vineyards, and wine shops since 2005. He has authored or co-authored 3 books on wine and is currently a wine instructor at Okanagan College. His most recent book, The Sipster’s Pocket Guide to 50 Must-Try BC Wines (Touchwood Editions 2021) marks a new direction in wine writing and features some of the most amazing wines ever produced in British Columbia. His first book, Valleys of Wine: A Taste of British Columbia’s Wine History was published in 2019 and he co-authored the 6th edition of The Okanagan Wine Tour Guide with John Schreiner in 2020.

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